The field of marketing can be a broad one. From marketing coordinators to brand managers, the many facets of business make this career division a dynamic one. College graduates with marketing degrees, related experience, a high level of creativity, and strong communication skills will have their pick of the litter when it comes to corresponding marketing careers. Employers typically seek those who have marketing degrees, as well as computer skills in order to conduct advertising, promotions, and sales activities on a daily basis.
If a marketing career is your calling, continue on this path by earning your marketing degree. The marketing education you receive will take you to your first entry-level opportunity post graduation. Don’t worry — you’re making the right decision with employment in advertising, marketing, promotions, and public relations increasing faster than the average for all occupations through 2014, according to the Bureau of Labor Statistics. Because of global competition of products and services, marketing and related occupations will always be thriving; marketing degrees will propel you forward.
A Day in the Life of a Marketing Coordinator
Marketing coordinators, without question, need to have marketing degrees or one in a related field. Once an aspiring coordinator receives the proper marketing education, he or she can get a job assisting all aspects of marketing planning, promotion, public relations, even marketing research to support his or her organization’s staff. Upholding the marketing goals of his or her company, it’s also important for the marketing coordinator to have strong organizational skills, time management, and project management. The other skills necessary for this position, and taught to those who earn marketing degrees, include communication skills, writing and editing skills, and familiarity with computer programs such as Microsoft Office, Web site building, and Internet research.
What a Marketing Manager’s All About
On a higher level in the marketing career totem pole is a position as a marketing manager. Marketing managers, who also require marketing degrees or related marketing training, launch products and/or services, develop and maintain a brand’s image, and prepare marketing and communication plans to maintain the company image, as well as generate more business for said company. Since marketing managers have to develop and maintain multiple projects at once, multi-tasking and organizational skills are a must in this position. In addition, a marketing manager must also be analytical as he or she will have to identify and forecast customer demands in order to plan their team’s next strategies. Marketing managers also have to outline budgets and timeframes, as well as deal with pricing, sales, and distribution of products and services, so strong math skills learned via marketing degrees are a plus in this expertise.
A View From the Top with a Chief Marketing Executive
Another type of marketing career to research is chief marketing executive. These marketing career pros typically require a marketing degree or related marketing training on top of 15 years of relevant experience in the field. He or she must plan and direct all aspects of an organization’s marketing policies. That company’s objectives and initiatives must also be perpetuated but the chief marketing executive as he or she identifies how to make changes to foster better returns for that company in a very competitive marketplace. Of course, analytical skills will play a large role in the job as a chief marketing executive must report to top management on how to change the organization’s marketing strategy in order to yield better returns and drive in company profit. While the chief marketing executive leads and directs the work of a marketing team, he or she must also remain creative as thinking outside of the box in this given field can make a difference in a competitive business environment.