Why Students Should Earn an Online Marketing Degree

The advertisements you see, the billboards you drive by and the commercials that flash across your television screen all have one thing in common- they have been developed and implemented by marketing professionals, many of whom pursued an online marketing degree, in order to sell you, the consumer, a product or service.

Marketing professionals are tasked with determining what a consumer wants or needs and translating this want or need into quality “products and services and selling them locally, nationally, and globally.” Marketing is both an art and a science as marketing professionals are required to be creative in the way they construct and develop products while utilizing analytical skills and sales expertise to sell these products and create a loyal customer following.

Earning an online marketing degree gives students or working professionals the opportunity to earn their first degree or an advanced degree while maintaining their current job or schedule. And, as marketing and advertising professionals turn increasingly to digital and Web-based platforms in order to get their messages across, online marketing students have the opportunity to familiarize themselves with the newest technology innovations while earning the degree that will distinguish them in the workplace. What better way to gain the Web and digital experience you need for the 21st century marketing profession than through an online degree program?

Job prospects are extremely favorable for students who earn an online marketing degree. In fact, online marketing graduates will enjoy a 12-14% job growth rate from 2008 to 2018; well above the average 8.2% job growth rate for all civilian jobs. Additionally, the marketing field offers its employees lucrative starting salaries and the ability to earn more as experience grows. In 2009, marketing majors who graduated with their college degree earned a starting salary of $43,325. Median annual wages for marketing professionals in 2008 were a competitive $97,260.

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Marketing Degree Salary – 4 Deciding Factors for Pay Package

Marketing degrees are highly in demand these days. With the right one under your belt, you can make as high as $25,000 for a job of entry-level variety and $100,000 or even more as a manager in the marketing domain. A marketing degree salary tends to differ on a number of factors. If you’re interested in entering the marketing world and applying for a job you need to become aware of the following factors:

Type of Institution

One of the most deciding factors is the type of institution that you earn your degree from. Although marketing degrees of all types from recognized schools and universities are regarded as legitimate in the industry, some marketing programs and schools are more reputed than the others and may help you earn higher wages when you graduate. As Pay Scale mentions, for the position of marketing manager, University of Michigan graduates can earn between $62,571 and $98,362 every year. However, those who graduate from the Arizona State University can get a salary within the range of $45,096 – $72,908 each year for the same position type.


The differences in a marketing degree salary can depend on the type of specialty that a graduate has. There is a substantial variation in salaries within marketing jobs. It is especially at the mid-level jobs that salaries tend to be higher with specialization. A package design manager may earn around $5,000 more than a general brand manager, even thought the package design has part of the duties of a brand manager.


The level and type of position in a marketing field is possibly the biggest factor when it comes to establishing salaries. On the website of All Business Schools, a published study showed that media coordinators are at the bottom of the heap with an average annual payment of $32,639. Marketing specialists receive much more by earning on an average around $51,179 each year. E-commerce marketing managers can hope to earn about $83,247 every year. Marketing director positions are at the crest of the heap and people in these jobs can hope to get $143,839 each year.


The salaries for marketing degree holders tend to be influenced by the location, this is mainly due to product demands and differences in living costs. The Bureau of Labor Statistics mentions that California, New Jersey and New York are the top states when it comes to the highest salaries for marketing jobs. New York is at the top, with marketing directors earning a mean salary of $72.18 per hour. The pay package in New Jersey comes up close with employees getting $67.93 per hour. Marketers earn $65.86 per hour in California, making it the 3rd highest salary in the U.S for marketing professionals. The annual pay package is much less in Washington D.C., even thought it has the highest number of marketing positions.

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Getting An Online Marketing Degree

If you are dissatisfied with your present job and looking for something else in life, you know that getting a better education is the way to go. Maybe you have a degree that you haven’t been able to do much with or you never got a degree and you are having trouble getting the kind of job that you need to support your family.

You might think that you are too busy to go back to school and get the education that you know that you need. Maybe you are carting the kids to school and daycare or you have too much on your plate at work to go back to school and get the degree that you have always wanted. There are ways to work around a busy schedule and get the degree to help you get a better job and put you in a better place for life.

If you don’t have a lot of time in the day going to school online might be the best way to go. There are tons of online colleges all around the country that offer hundreds of degrees that can be earned in your free time. There are also programs that are mixed that allow you to take some parts of different classes online and other parts of the classes on campus.

There are ways to get financial aid for an online school in the same way that there is for a more traditional school. Getting ahead in your life doesn’t have to be hard when you decide to get an online marketing degree. This is a great degree to take online because a lot of marketing now takes place over the computer.

Earning an marketing degree online is a great way to learn a new trade in your spare time. If you have some extra time at night or in the morning you can work on earning your degree at your own pace. If at one time in the year you don’t have as much time, you can take fewer classes. This is really the only way that you can earn a degree at home in your bed.

Marketing may seem like it would be a hard degree to take, but choosing to take it online would be a wise choice. A lot of marketing now takes place on the internet and mobile phones and you will be a getting a head start in how to take advantage of the internet by taking a degree online. There are tons f degrees online that offer degrees in marketing.

Finding financial aid and paying for college is also a big issue for you. You know that you really need to get this degree, but you also know that you need to pay the bills. It may be hard for you to decide if this degree is really worth all of the money that it costs. You watch your money fleet away every time that you get paid, and you know that it will be hard to pay for college.

If you really think about it, getting the online marketing degree will help you to get a better job and have more money in your pocket all the time. There are plenty of ways to get money from financial aid and different scholarships. This will help you to get into a better job and put your family in a better place than you ever imagined possible.

There are also ways to play with your schedule and take different amount of credits in order to help you work the schoolwork around your regular schedule and save some money. With online colleges you also save money in a lot of ways that you may not have considered before. You don’t spend money on food and housing like at a regular college and you don’t have to spend any money on gas. You spend less money on books and you save more money than you might think going to an online college rather than going to a traditional college.

If you want to save money and put your family in a better place than you ever imagined was possible, you should take a look at online colleges and consider an online marketing degree. You will learn some of the tricks of the trade and get familiar with what people in that field use in their every day jobs. Going to college is something that nobody can ever take away from you, and it is an experience that can be enjoyable and rewarding.A website like http://dataroom24.com will provide you with the highest quality in the industry.

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Exciting Career Opportunities Are Everywhere When You Earn An Online Marketing Degree

Earning an Online Marketing Degree prepares a student for a career in the vast marketing field. While many marketing jobs are primarily sales related such as an account executive, there are many more facets to marketing than just sales.

Nearly everything we buy, be it products or services, is marketed to us using a combination of consumer and market research. Consumer buying habits and behavior often define a marketing campaign which consists of advertising, branding, packaging, and pricing. Marketing is what makes us as consumers want to buy something.

For the best and brightest, marketing can be an extremely lucrative career either in a large company with many products or as a marketing firm working with many different companies and products. An online Marketing Degree can be the first step in a very rewarding career.

An Associates Degree is usually the first and most basic degree available at the college level. Most Associate Degrees are about 2 years in length and although their may be some employment opportunities with an Associates Degree, it is primarily a foundation for further degree work.

The Bachelors Degree is probably the most basic requirement for a career in marketing and will require 4 years of study or an Associates Degree plus 2 years. A Bachelors Degree is most likely the starting point for anyone with a serious desire to go into marketing as a long term career.

The Masters Degree and specifically an MBA in Marketing will set the graduate apart from many of his or her peers. The MBA is generally regarded as the most desirable graduate degree when it comes to many aspects of business be it an Online Finance Degree or an Online Marketing Degree. MBA’s will receive the best job offers at the best companies so it is wise to devise a long reaching plan if Marketing is where you want to be.

An Online Marketing Degree will prepare the graduate in the aspects of product research, design, distribution, pricing and promotion and instill an understanding of human behavior. A degree could lead to a career in:

Market Research
Public Relations

Getting a marketing degree online is an attractive option to many potential students as online classes often allow for greater flexibility in course work and testing. Students working toward Online College Degrees tend to be more motivated and organized than their traditional school counterparts. Online degree programs also allow students the opportunity to further their education while still satisfying family and work obligations.

Getting an Online Marketing Degree is certainly not easy but for the right person, it can be a step toward a fulfilling and lucrative new career or an advancement of their current career. Either way, the future looks bright with the appropriate online degree program.

What if you just can’t seem to get ahead in life?

I know how hard it can be when your stuck between a rock and a hard place. You want to go back to school so you can get a better job, a better life. But how do go to school when you have a job that you need to pay the bills? There is a way!

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Career Day – Marketing Degree Job Shadow

The field of marketing can be a broad one. From marketing coordinators to brand managers, the many facets of business make this career division a dynamic one. College graduates with marketing degrees, related experience, a high level of creativity, and strong communication skills will have their pick of the litter when it comes to corresponding marketing careers. Employers typically seek those who have marketing degrees, as well as computer skills in order to conduct advertising, promotions, and sales activities on a daily basis.

If a marketing career is your calling, continue on this path by earning your marketing degree. The marketing education you receive will take you to your first entry-level opportunity post graduation. Don’t worry — you’re making the right decision with employment in advertising, marketing, promotions, and public relations increasing faster than the average for all occupations through 2014, according to the Bureau of Labor Statistics. Because of global competition of products and services, marketing and related occupations will always be thriving; marketing degrees will propel you forward.

A Day in the Life of a Marketing Coordinator

Marketing coordinators, without question, need to have marketing degrees or one in a related field. Once an aspiring coordinator receives the proper marketing education, he or she can get a job assisting all aspects of marketing planning, promotion, public relations, even marketing research to support his or her organization’s staff. Upholding the marketing goals of his or her company, it’s also important for the marketing coordinator to have strong organizational skills, time management, and project management. The other skills necessary for this position, and taught to those who earn marketing degrees, include communication skills, writing and editing skills, and familiarity with computer programs such as Microsoft Office, Web site building, and Internet research.

What a Marketing Manager’s All About

On a higher level in the marketing career totem pole is a position as a marketing manager. Marketing managers, who also require marketing degrees or related marketing training, launch products and/or services, develop and maintain a brand’s image, and prepare marketing and communication plans to maintain the company image, as well as generate more business for said company. Since marketing managers have to develop and maintain multiple projects at once, multi-tasking and organizational skills are a must in this position. In addition, a marketing manager must also be analytical as he or she will have to identify and forecast customer demands in order to plan their team’s next strategies. Marketing managers also have to outline budgets and timeframes, as well as deal with pricing, sales, and distribution of products and services, so strong math skills learned via marketing degrees are a plus in this expertise.

A View From the Top with a Chief Marketing Executive

Another type of marketing career to research is chief marketing executive. These marketing career pros typically require a marketing degree or related marketing training on top of 15 years of relevant experience in the field. He or she must plan and direct all aspects of an organization’s marketing policies. That company’s objectives and initiatives must also be perpetuated but the chief marketing executive as he or she identifies how to make changes to foster better returns for that company in a very competitive marketplace. Of course, analytical skills will play a large role in the job as a chief marketing executive must report to top management on how to change the organization’s marketing strategy in order to yield better returns and drive in company profit. While the chief marketing executive leads and directs the work of a marketing team, he or she must also remain creative as thinking outside of the box in this given field can make a difference in a competitive business environment.

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